COMPANY: Advisors

Hau Lee, Ph.D.
SignalDemand Co-Founder and Chairman of Scientific Advisory Board
Dominique Hanssens, Ph.D.
Executive Director, Marketing Science Institute
David Pyke, Ph.D.
Associate Dean, Dartmouth
Mark Baum
Partner, Diamond Management and Technology Consultants
Charles R. Troyer
Veteran Technology Executive and Management Consultant

Prof. Hau Lee, SignalDemand Co-Founder and Chairman of Scientific Advisory Board

Dr. Lee is an internationally recognized expert in solving supply chain management problems for manufacturing planning and inventory control. He is an authority in the development of advanced models and algorithms for inventory control and demand forecasting. Dr. Lee is currently the Thoma Professor of Operations, Information, and Technology at the Stanford Graduate School of Business. He is also the founding director of the Stanford Global Supply Chain Management Forum, an industry-academic consortium to advance the theory and practice of supply chain management. A recognized leader in his field, Dr. Lee focuses on the complex processes of real-time data analysis and logistics. He holds a Ph.D. in Decision Sciences (Operations Research) from the Wharton School, and an MS in Operations Research from the London School of Economics. He was on the faculty of the Wharton School prior to joining Stanford. Dr. Lee was named by iSource Magazine as one of the 'Pros to Know in 2002', honoring an elite group of professionals who have excelled in improving the use of supply chain technology and practices within companies.

Prof. David Pyke, Associate Dean, Dartmouth

David F. Pyke is the Benjamin Ames Kimball Professor of the Science of Administration and associate dean for the MBA Program at the Tuck School of Business at Dartmouth.

He has also held visiting professorships at the International University of Japan, Helsinki School of Economics, the Wharton School, and WHU in Germany. Professor Pyke’s research interests include supply chain management, pricing, inventory systems, low cost country sourcing, sales & operations planning, manufacturing in China, production management, and operations strategy. David Pyke is currently an Operating Partner at Tuckerman, LLC. He has served as an expert witness on supply chain management for securities cases, and serves on the Board of Directors of GW Plastics. He is a member of the Institute for Operations Research and Management Sciences, the American Production and Inventory Control Society, and the International Society for Inventory Research. Professor Pyke earned his undergraduate degree at Haverford College and his MBA at Drexel University. He obtained both a Masters and Ph.D. from the Wharton School, University of Pennsylvania.

Prof. Dominique Hanssens, Executive Director, Marketing Science Institute

Dominique Hanssens is the Bud Knapp Professor of Management at the UCLA Anderson Graduate School of Management, where he has been on the faculty since 1977. He has served as the school's faculty chair, associate dean, and marketing area chair. Dr. Hanssens studied econometrics at the University of Antwerp (B.S., 1974) in his native Belgium. He then pursued graduate study in marketing at Purdue University's Krannert Graduate School of Management, where he obtained an M.S. in 1976 and a Ph.D. in 1977. His research focuses on strategic marketing problems, in particular marketing productivity, to which he applies his expertise in data-analytic methods such as econometrics and time-series analysis. Professor Hanssens has served as an area editor for Marketing Science and an associate editor for Management Science. Prof. Hanssens is the author of more than 30 journal articles and his papers have appeared in the leading academic and professional journals in marketing, economics and statistics. Three of these articles have won Best Paper awards, in Marketing Science (1995, 2001) and Journal of Marketing Research (1999), and two others were award finalists. The second edition of his book with Leonard Parsons and Randall Schultz, entitled Market Response Models was published by Kluwer Academic Publishers in 2001. Professor Hanssens won distinguished teaching awards in the UCLA MBA and Executive MBA programs, and is a frequent contributor to the school's executive education offerings.

Mark Baum, Partner, Diamond Management and Technology Consultants

Mr. Baum is a partner in DiamondCluster's Enterprise practice, focusing on clients in the consumer packaged goods industry. He has worked with a wide variety of food, beverage and other CPG companies on strategic technology initiatives, particularly in the areas of Data Synchronization and RFID/EPC implementation. Mr. Baum is recognized as one of the leading experts in the management of strategy, sales, marketing and merchandising activities in the food, beverage and consumer products industry. He also has been one of the chief architects of the industry's Global Technology Initiative. Previously, Mr. Baum was Executive Vice President of the Grocery Manufacturers Association (GMA). Prior to that, he was the President and CEO of the Association of Sales & Marketing Companies (ASMC), now a subsidiary of GMA. Mr. Baum served as Vice President, Sales and Marketing for Retail Insights, a division of Maclean Hunter Media – producers of Supermarket Insights , Convenience Store Insights and Restaurant Insights – and earlier, held significant management positions at Food Distributors International, focusing on business operations and productivity. An ex-officio Trustee of Food For All/FICAH, Mr. Baum also serves on the Board of Directors of Applied Knowledge Group, a technology and knowledge management software firm. He is also a member of the Board of Trustees of St. Joseph's University Academy of Food Marketing, and their Foundation. Among his volunteer activities, Mr. Baum is involved with several conservation, and outdoors organizations. Mr. Baum received his undergraduate degree from Oswego State University (NY), receiving a B.A. in economics and political science and currently serves as Chairman of their Annual Fund. He also did graduate work in marketing and organizational development at Marymount University.

Charles R. Troyer, Veteran Technology Executive and Management Consultant

In his 20+ year professional career, Mr. Troyer has a proven track record of leading pioneering industry initiatives such as Quick Response (QR) in fashion, Efficient Consumer Response (ECR) in grocery, and foodservice's Efficient Foodservice Response (EFR). Mr. Troyer was most recently the Chief Technology Officer at SignalDemand and previously held partner positions at both Computer Sciences Corporation and Kurt Salmon Associates. Mr. Troyer earned an M.B.A. and a B.S. in Chemistry from Indiana University.

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