Prof. Hau Lee, SignalDemand Co-Founder and Chairman of Scientific Advisory Board
Dr. Lee is an internationally recognized expert in solving supply chain management problems for manufacturing planning and inventory control. He is an authority in the development of advanced models and algorithms for inventory control and demand forecasting. Dr. Lee is currently the Thoma Professor of Operations, Information, and Technology at the Stanford Graduate School of Business. He is also the founding director of the Stanford Global Supply Chain Management Forum, an industry-academic consortium to advance the theory and practice of supply chain management. A recognized leader in his field, Dr. Lee focuses on the complex processes of real-time data analysis and logistics. He holds a Ph.D. in Decision Sciences (Operations Research) from the Wharton School, and an MS in Operations Research from the London School of Economics. He was on the faculty of the Wharton School prior to joining Stanford. Dr. Lee was named by iSource Magazine as one of the 'Pros to Know in 2002', honoring an elite group of professionals who have excelled in improving the use of supply chain technology and practices within companies.
Mark W. Baum, Managing Partner, MARCAT Group LLC
Mark is Managing Partner of MARCAT Group LLC, an independent consulting/advisory firm specializing in business, market, and customer development. He is recognized as one of the leading experts in the management of strategy, sales, marketing and merchandising activities in the food, beverage and consumer products industry. He also has been one of the chief architects of the industry’s Global Technology Initiative. Previously, Mark was Partner & Managing Director of the CPG Practice for Diamond Management & Technology Consultants, a global management consulting firm (NASDAQ: DTPI). Prior to that, Mark was Executive Vice President of the Grocery Manufacturers Association (GMA). Earlier in his career, Mark served as Vice President, Sales and Marketing for Retail Insights, a division of Maclean Hunter Media – producers of Supermarket Insights, Convenience Store Insights and Restaurant Insights - and earlier, held significant management positions at Food Distributors International, focusing on business operations and productivity. Mark's career in the food, beverage, and CPG industry spans over 25 years and began at Paragon, a candy and tobacco distributor in New York.
Prof. Dominique Hanssens, Executive Director, Marketing Science Institute
Dominique Hanssens is the Bud Knapp Professor of Management at the UCLA Anderson Graduate School of Management, where he has been on the faculty since 1977. He has served as the school's faculty chair, associate dean, and marketing area chair. Dr. Hanssens studied econometrics at the University of Antwerp (B.S., 1974) in his native Belgium. He then pursued graduate study in marketing at Purdue University's Krannert Graduate School of Management, where he obtained an M.S. in 1976 and a Ph.D. in 1977. His research focuses on strategic marketing problems, in particular marketing productivity, to which he applies his expertise in data-analytic methods such as econometrics and time-series analysis. Professor Hanssens has served as an area editor for Marketing Science and an associate editor for Management Science. Prof. Hanssens is the author of more than 30 journal articles and his papers have appeared in the leading academic and professional journals in marketing, economics and statistics. Three of these articles have won Best Paper awards, in Marketing Science (1995, 2001) and Journal of Marketing Research (1999), and two others were award finalists. The second edition of his book with Leonard Parsons and Randall Schultz, entitled Market Response Models was published by Kluwer Academic Publishers in 2001. Professor Hanssens won distinguished teaching awards in the UCLA MBA and Executive MBA programs, and is a frequent contributor to the school's executive education offerings.
Dr. Robert Pierce, Ph.D., Advisor
Dr. Pierce serves as an Advisor to the company, combining his academic and practical business experience to guide the process of developing the science behind SignalDemand's software solutions. In consultation with SignalDemand's deep bench of academic advisers and staff scientists, he provides mathematical expertise with software development best practices to create SignalDemand's revolutionary modeling and optimization engines. Prior to SignalDemand, Dr. Pierce held senior level research and development roles at Khimetrics and ConceptLabs, as well as academic posts with the National Academy of Sciences as an NRC Fellow, Penn State University, and U.C. Berkeley. His professional contributions have spanned a wide variety of fields including Econometrics, Oceanography, Hydrodynamics, Partial Differential Equations, and Nonlinear Dynamics. He is the author of numerous peer reviewed papers and has a number of patents pending. Dr. Pierce holds a Ph.D. in Theoretical Physics from the University of California at Berkeley.
Prof. David Pyke, Associate Dean, Dartmouth
Previously he was the Benjamin Ames Kimball Professor of the Science of Administration and associate dean for the MBA Program at the Tuck School of Business at Dartmouth.
He has also held visiting professorships at the International University of Japan, Helsinki School of Economics, the Wharton School, and WHU in Germany. Professor Pyke's research interests include supply chain management, pricing, inventory systems, low cost country sourcing, sales & operations planning, manufacturing in China, production management, and operations strategy. David Pyke is currently an Operating Partner at Tuckerman, LLC. He has served as an expert witness on supply chain management for securities cases, and serves on the Board of Directors of GW Plastics. He is a member of the Institute for Operations Research and Management Sciences, the American Production and Inventory Control Society, and the International Society for Inventory Research. Professor Pyke earned his undergraduate degree at Haverford College and his MBA at Drexel University. He obtained both a Masters and Ph.D. from the Wharton School, University of Pennsylvania.
Bill Bishop, Chairman, Willard Bishop
Bill has been involved in retail research and consulting for over 30 years. In addition to building his own business, he has led major studies on everything from pricing strategies, category management and new retail formats to loyalty marketing and the opportunities created by health and wellness at retail.
Recognized as one of the industry's preeminent advisors, Bill was featured by American Demographics magazine as one of the ten thought and research leaders “driving the future of consumer intelligence.”
Bill has also taught Marketing at Northwestern University's Kellogg School of Management.
His education in Economics includes a Ph.D. from Cornell.