Mr. Neal has applied innovative science to solving merchandising and supply chain challenges throughout his 25 year career. He is the founder, CEO, and Chairman of SignalDemand, which he started in 2004 with Dr. Hau Lee of Stanford University. His extensive industry experience includes co-founding DemandTec (Nasdaq: DMAN), the largest provider of Consumer Demand Management (CDM) software for retail price and promotion optimization. Prior to DemandTec, he held executive positions at Evant (sold to Manhattan Associates), a supply chain optimization software company; and consulting positions at Deloitte Consulting and Accenture. Mr. Neal's expertise includes the development and application of analytical software tools for manufacturers and retailers, with a focus on empirical approaches to decision-making. He holds several patents in related fields. Mr. Neal holds an M.B.A. from the J.B. Fuqua School of Business at Duke University and a B.A. in Economics and Statistics from the University of Florida. He serves on the Board of Directors of the American Meat Institute (AMI).

Jimmy Fitzgerald is Senior Vice President of Field Operations at SignalDemand. As a member of the company's executive team, Mr. Fitzgerald is responsible for driving field operations across every aspect of the SignalDemand customer experience. Prior to SignalDemand, Mr. Fitzgerald was responsible for all customer management functions across Oracle Customer Services on a global basis. His background also includes global services leadership roles at Siebel Systems in addition to leadership positions in both the EMEA and Asia Pacific divisions. Prior to joining Siebel Systems, Mr. Fitzgerald held management positions at Shell, IBM Consulting, and Andersen Consulting. Mr. Fitzgerald received a business degree from University College Cork and an MBA from Helsinki School of Economics.

Dr. Freimer has more than fifteen years of experience applying management science to practical business problems. Prior to SignalDemand, he was an associate professor in Penn State's top-ranked Supply Chain and Information Systems Department. His research addressed a variety of issues in supply chain management, including developing inventory strategies for retailers, managing repairable parts for the U.S. Coast Guard, and designing procurement auctions. He has also held academic positions at Cornell's School Operations Research & Industrial Engineering and School of Hotel Administration. Before returning to graduate school he was a Senior Associate at Applied Decision Analysis, Inc., where he led projects to develop market forecasting tools for clients in the automotive industry. Dr. Freimer holds a B.A. in mathematics from Harvard University, and a Ph.D. in Operations Research from Cornell University.

Ms. Keough is responsible for driving the application vision, marketing, and roadmap for SignalDemand. Prior to SignalDemand, Ms. Keough held leadership roles in Oracle's application strategy organization where she was responsible for Siebel Sales, Service and Master Data Management product lines for the Communication, Media and Utilities industries. Ms. Keough also held leadership roles at Siebel Systems. Prior to joining Siebel Systems, Ms. Keough was a technology and process consultant for Accenture where she advised Fortune 100 clients on the use of technology to improve operational performance. She holds an M.B.A. from Harvard Business School and a B.S. in Economics and Information Systems from Boston College.

As a member of the company's management team, Mr. Ward is responsible for driving sales for SignalDemand’s enterprise applications worldwide. Prior to SignalDemand, Mr. Ward was Vice President of Sales for Instill Corporation (acquired by iTradeNetwork) selling supply chain and trade-spend management solutions to major food manufacturers and foodservice operators. Previously, Mr. Ward was with a reseller of i2 Technologies, successfully selling supply chain optimization solutions to mid-sized manufacturing and retail companies. He started his career with a division of Emerson Electric, working in a variety of engineering, management and sales roles. Mr. Ward holds an M.B.A. from Georgia State University and a B.S. in Mechanical Engineering from Auburn University.

As a member of the company's management team, Mrs. Trubek is responsible for ensuring all SignalDemand deployments are successful and deliver the expected business benefits to customers. Prior to SignalDemand, Mrs. Trubek held global leadership roles in Advanced Customer Services with Oracle. Her background also includes leadership roles in the Technical Account Management and Expert Services divisions of Siebel Systems. Mrs. Trubek received a BBA degree in Management Information Systems from Lamar University in Texas.

As a member of the company's management team, Mr. Robson is responsible for SignalDemand's sales and services operations in Europe, The Middle East and Africa. Prior to SignalDemand, Mr. Robson held a number of senior leadership roles during his 10 years at Oracle and Siebel Systems. His background also includes consulting positions with PA Consulting and Deloitte Touche Tohmatsu. Mr. Robson received a BSc degree in Microelectronics from the University Of Edinburgh.