Mark Tice, CEO
With more than 25 years of executive experience at both venture-backed and large enterprise software companies, Mr. Tice has a proven record of leading organizations through periods of rapid growth. Prior to SignalDemand, Mr. Tice was the executive vice president of worldwide sales with responsibility for all revenue at MarkLogic Corporation, the company revolutionizing the way organizations leverage Big Data. Prior to MarkLogic, Mr. Tice was the president and CEO of Bridgestream, Inc., the market-leading role management company, where he led until the acquisition by Oracle Corporation in 2007. After the acquisition, Mr. Tice served as vice president of Oracle's Enterprise Performance Management-Business Intelligence consulting practice. Mr. Tice has more than ten years of experience at large, business intelligence companies, holding executive roles at organizations such as Business Objects and Sybase. He has also held senior positions at Mantas, Inc., Borland International and others. Mr. Tice holds a B.S. in Systems Science and Economics from UCLA.
Dr. Michael Freimer, Chief Scientist
Dr. Freimer has more than fifteen years of experience applying management science to practical business problems. Prior to SignalDemand, he was an associate professor in Penn State's top-ranked Supply Chain and Information Systems Department. His research addressed a variety of issues in supply chain management, including developing inventory strategies for retailers, managing repairable parts for the U.S. Coast Guard, and designing procurement auctions. He has also held academic positions at Cornell's School Operations Research & Industrial Engineering and School of Hotel Administration. Before returning to graduate school he was a Senior Associate at Applied Decision Analysis, Inc., where he led projects to develop market forecasting tools for clients in the automotive industry. Dr. Freimer holds a B.A. in mathematics from Harvard University, and a Ph.D. in Operations Research from Cornell University.
Robert Martin, Vice President, Services
Robert Martin is Vice President of Services at SignalDemand and is responsible for the implementation and support of all customer deployments. Prior to joining SignalDemand, Robert worked in leadership roles in services and new product development at Profitlogic , the leading retail optimization vendor, which was acquired by Oracle. Before Oracle, Robert served as a consultant for the LEK Partnership, developing strategic solutions for Fortune 500 clients, and as an investment executive for the Royal Bank of Scotland Technology Venture Capital team, investing in early stage technology ventures. Robert has an M.Eng in Electronic and Industrial Engineering, and an MBA from the Harvard Business School.
Melicent Castillo, Vice President, Finance & Corporate Controller
Melicent Castillo is Vice President of Finance and Corporate Controller at SignalDemand and is responsible for leading the finance functions including planning and analysis, accounting, treasury, tax, and human resources and administration. Ms. Castillo brings over fifteen years of experience in finance and operations to her current position with hands on experience in strategic planning, due diligence, mergers & acquisitions, financial reporting, and audit. Prior to SignalDemand, Ms. Castillo was the Director of Finance at CaseCentral, Inc., a leader in the electronic discovery market for cloud-based review and production software, where she helped lead the company in its acquisition by Guidance Software, the industry leader in digital investigative solutions. Prior to joining CaseCentral, Mel held progressive management roles in audit with PricewaterhouseCoopers in their San Francisco and Singapore offices and Arthur Andersen in their Manila and Chicago offices. She holds a Bachelor of Science degree in Accounting and is a Certified Public Accountant.
Meghan Keough, Vice President, Marketing and Partnerships
Ms. Keough is responsible for driving the application vision, marketing, and roadmap for SignalDemand. Prior to SignalDemand, Ms. Keough held leadership roles in Oracle's application strategy organization where she was responsible for Siebel Sales, Service and Master Data Management product lines for the Communication, Media and Utilities industries. Ms. Keough also held leadership roles at Siebel Systems. Prior to joining Siebel Systems, Ms. Keough was a technology and process consultant for Accenture where she advised Fortune 100 clients on the use of technology to improve operational performance. She holds an M.B.A. from Harvard Business School and a B.S. in Economics and Information Systems from Boston College.
Tom Ward, VP Sales, Americas & Europe
As a member of the company's management team, Mr. Ward is responsible for driving sales for SignalDemand's enterprise applications worldwide. Prior to SignalDemand, Mr. Ward was Vice President of Sales for Instill Corporation (acquired by iTradeNetwork) selling supply chain and trade-spend management solutions to major food manufacturers and foodservice operators. Previously, Mr. Ward was with a reseller of i2 Technologies, successfully selling supply chain optimization solutions to mid-sized manufacturing and retail companies. He started his career with a division of Emerson Electric, working in a variety of engineering, management and sales roles. Mr. Ward holds an M.B.A. from Georgia State University and a B.S. in Mechanical Engineering from Auburn University.
John Russell, Vice President, Software Engineering and Operations
Mr. Russell is responsible for the delivery and support of SignalDemand's SaaS solutions. Before assuming his current role, Mr. Russell spent several years implementing SignalDemand's software as part of the Professional Services organization. Prior to joining SignalDemand, Mr. Russell worked as an IT consultant for over ten years servicing multiple business units within Anheuser-Busch, Charter Communications and Express Scripts. Prior to his work in consulting, Mr. Russell worked as a development lead for both UniGroup and Union Pacific Technologies. He holds a B.S. in mathematics and computer science.
Ryan Leask, Vice President, Product Management
Mr. Leask comes to SignalDemand with more than twelve years of experience in enterprise analytics. He was most recently vice president of product management at SAP Labs, where he was building new applications that leveraged big data platforms, graph analytics, machine learning capabilities, and advanced data visualization. In this position, Mr. Leask will be responsible for overseeing and influencing SignalDemand’s next-generation of cutting edge predictive analytics and optimization solutions. Mr. Leask graduated from the University of Western Australia with a Bachelor of Commerce degree and plans to complete his MBA at Cal State University this year.