SignalDemand has announced the appointment of Bill Rupp to its board of directors. Rupp brings nearly three decades of manufacturing experience to the board as a former top executive at Cargill, one of the world's largest providers of food, agricultural and risk management products and services.

"SignalDemand has pushed the boundaries of what is possible in the commodity manufacturing industry," Rupp said. "I am eager to bring my experience to bear toward SignalDemand's continued success, helping industry leaders solve today's challenges through improved pricing practices and decision-making."

Mike Neal, CEO and founder of SignalDemand, said that Rupp is an innovator, willing to challenge the status quo and that he "knows the challenges of driving shareholder value through improved pricing for a multi-billion dollar manufacturer."

View article at Feed Industry Network