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Tech Tactics: Hormel Foods Enhances Price and Demand Management

Consumer Goods Technology
September 11, 2007

Hormel Foods, a multinational manufacturer and marketer of consumer-branded food and meat products, employs SignalDemand's software solution to enhance its pricing and demand management processes. "We selected SignalDemand because of their unique platform and ability to improve pricing decisions while considering business constraints, such as supply and related costs," says Gary Ray, president of protein business units, Hormel Foods. "We believe this will ultimately help us better serve our customers."

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