SignalDemand, an on-demand price and margin optimization software company, appointed Bill Rupp to its board of directors. Rupp brings nearly three decades of manufacturing experience to the board as a former top executive at Cargill, one of the world's largest providers of food, agricultural and risk management products and services.

"SignalDemand has pushed the boundaries of what is possible in the commodity manufacturing industry," Rupp says. "Cargill Meat Solutions has taken full advantage of SignalDemand's optimization technology in the last several years, which has helped strengthen both the company and Cargill's partnerships with customers. I am eager to bring my experience to bear toward SignalDemand's continued success, helping industry leaders solve today's challenges through improved pricing practices and decision-making."

View article at QSR Magazine