VC Firm InterWest Adjusts Strategy to Cope with Souring Economy
- by Cliff Carlson
April 16, 2008 - TheDeal.com
Summary: In talking about his venture firm's investment in SignalDemand Inc., InterWest Partners' Bruce Cleveland (pictured) commented on the exigencies of the overall economic environment and the need to capitalize companies with plenty of room to get through the current slump. SignalDemand's $20 million funding deal is a little safer than most because it was a late-stage investment in a company with a recurring revenue model that is operating at close to positive cash flow. Yet Cleveland says InterWest is making sure that all its portfolio companies are funded through a slowdown that is expected to continue.


