Seattle, WA and San Francisco, CA, January 11, 2006 – SignalDemand, a leading provider of sales and profit optimization software for commodity processors and consumer goods manufacturers, announced today that their solution was selected by National Frozen Foods, one of the nation's largest private-label frozen vegetable producers. Sales and Profit Optimization is a new class of software that drives manufacturer’s top-line growth.  Unlike traditional supply chain solutions that focus on cost efficiencies, SignalDemand solutions help companies accelerate revenue, profit and market share growth.

The decision to partner with SignalDemand is aligned with National Frozen Foods’ corporate objective of “providing superior products and value to our customers, while meeting our corporate performance objectives.” Through the implementation of SignalDemand, National Frozen Foods can significantly improve business performance through the optimization of demand, pricing and production mix, while increasing the accuracy of demand forecasts.  Unique to the SignalDemand solution is the ability to link demand with supply, formerly independent functions, in a single end-to-end system optimization, unlocking previously hidden margin opportunities.

“The frozen vegetable business is low margin and extremely competitive, requiring us to continually examine where we can improve our performance. SignalDemand’s software allows us to directly connect our production decisions to up-to-date demand realities…allowing us to serve our customers better.  We’re very excited to be working with the SignalDemand team, with their track record of delivering high ROI solutions to their customers.” said Dick Grader, President of National Frozen Foods.

SignalDemand’s solutions help National Frozen Foods make optimal pricing and product decisions in a repeatable manner to improve margins.  These decisions include:

• Determination of contract and booking prices for key customers based on estimated yields and market demand
• Mid-season price adjustments and spot-sales coupled with optimal mixing of available supply

Michael Neal, President and Chief Executive officer of SignalDemand added, “We are extremely proud to have a leader in the frozen foods business like National Frozen Foods choose to partner with us. After a careful and detailed evaluation, National elected to move ahead with the partnership, and implement SignalDemand’s business optimization software. We will work closely with the National team to deliver the maximum possible performance improvement through connecting and optimizing demand with supply.”

About National Frozen Foods Corporation
National Frozen Foods is one of the nation's largest private-label frozen vegetable producers. The company's products, which include peas, corn, carrots, and green beans, as well as vegetable blends, organic products, and pureed items, are available worldwide. Its frozen vegetables are available in retail grocery stores. National Frozen Foods also provides bulk and custom packaging services. The company operates processing plants in Washington and Oregon. The family-owned business was founded in 1912 by William McCaffray. Additional information concerning National Frozen Foods is available at www.nationalfrozenfoods.com

About SignalDemand
SignalDemand’s enterprise software helps manufacturers tune demand and supply, leading to dramatic improvement in their financial performance.  Food processors, commodity and consumer goods manufacturers use SignalDemand software to simultaneously optimize pricing and supply decisions.   SignalDemand’s technology uses patent pending econometric models, optimization algorithms and activity based costing (ABC) techniques. To learn more or to request information, visit www.signaldemand.com

 

Contact: Bernard Gutierrez
415-356-0800