Buffalo, NY and San Francisco, CA, June 5, 2006 – SignalDemand, a leading provider of Price and Promotion Optimization solutions for commodity food processors and branded consumer goods manufacturers , announced today that Rich Products Corporation, one of the most respected names in the Foodservice industry, has selected SignalDemand's solution to assist them as they continue to pursue the most effective promotion solutions. This partnership with SignalDemand will help Rich Products more accurately meet their customers' needs and drive their growth.

SignalDemand's solutions will allow Rich Products Corporation to improve the profitability and impact of their trade-spend promotion and product mix decisions. SignalDemand uniquely links detailed customer analysis, market data, competitive factors and supply constraints to allow sales, marketing, and manufacturing organizations, to evaluate different trade spend and promotion strategies.

SignalDemand will enable Rich Products to:

• Build customer and brand loyalty through improved allocation of trade-funds
• Optimize promotion, rebates and discounts to grow volume and drive profitable business
• Determine best mix of products to better service their customers

“Companies throughout our industry are working to develop the best strategies and solutions to meet our customers' needs and drive profitable growth for our customers,” said Kevin Malchoff, Group President, Rich Products USA and Canada Business Unit. “We believe that SignalDemand's industry knowledge and experience will help us to measure the impact of our promotions, and precisely target our promotional spend to drive profitable growth.”

”We are extremely pleased to be selected by Rich Products, one of the world's premier food companies,” said Michael Neal, President and Chief Executive officer of SignalDemand. “By delivering a broader, more analytical understanding of their customers and products, SignalDemand's solution will help Rich Products continue their long tradition of innovation, exceeding their customers' needs and providing superior service.”

About Rich Products Corporation
Rich's is known around the world as the founder of the non-dairy segment of the frozen food industry and a leading supplier and solutions provider to the Food Service, In-Store Bakery and Retail marketplaces. As one of the world's premier family-owned food companies, Rich's posts annual sales exceeding $1.8 billion. Rich's two major business groups: The Rich's North America Group; and The Rich International Group sell more than 2,000 products to more than 70 countries, including China, Mexico, India, Korea, Brazil, the U.K., South Africa, Russia, Thailand and Israel. Rich's leading brands include Rich's® Whip Topping®; On Top®; Bettercreme®; SeaPak®; Farm Rich®; Casa DiBertacchi®; Byron's® Barbecue; Bahama Blast®; Jon Donaire®; and Mother's Kitchen® specialty desserts. Additional information concerning Rich Products is available at www.richs.com.

About SignalDemand
SignalDemand's solutions help manufacturers make better pricing, trade-spend and promotion decisions, leading to dramatic improvement in their financial performance. Commodity food processors and branded consumer goods manufacturers use SignalDemand to optimize a wide range of pricing and promotion decisions while understanding the impact on supply costs and inventory. SignalDemand uses patent pending econometric models, optimization algorithms and activity based costing techniques. Customers include Cargill Meat Solutions, Ventura Foods, LLC, National Frozen Foods, and Rich Products Corporation. To learn more or to request information, visit www.signaldemand.com.

Contact: Bernard Gutierrez
415-356-0800