San Francisco, CA, March 5, 2007 – SignalDemand, a leading provider of pricing, promotion, and supply optimization solutions for commodity food processors and branded consumer goods manufacturers, announced today that Steve Mankoff will join the company's Board of Directors. Mr. Mankoff worked most recently as Senior Vice President Global and Technical Services at Siebel Systems, Inc. which was acquired by Oracle Corporation in 2006.

“Steve Mankoff is a highly respected enterprise software industry leader.” said Mike Neal, President and Chief Executive Officer of SignalDemand, “His experience scaling a technology startup to a billion dollar company is invaluable to SignalDemand as we continue to grow. We are very excited to have Steve on the team.”

"SignalDemand delivers a compelling pricing and promotion solution that combined with their all-out focus on customer success delivers a quick return on investment.” said Steve Mankoff, “I'm excited about working closely with Mike Neal and his team to help them rapidly scale their business."

Steve brings over 20 years of enterprise software experience to SignalDemand. He was a member of the founder's circle of first employees and the Siebel executive management team. As Senior Vice President Global and Technical Services, Steve was responsible for Siebel's global Expert Services, Education, Professional Services, Quality Engineering, Technical Account Management, and Technical Support organizations and Customer Satisfaction and Offshore Development programs. Prior to Siebel, he held various product, marketing, and sales management positions at several software companies including Oracle. He earned a Master of Science in Management from the MIT Sloan School and a Bachelor of Science in Electrical Engineering from Brown University. Steve currently also serves on the advisory boards of multiple software companies including NorthStar.

Mr. Mankoff joins existing SignalDemand board members: John Simon of General Catalyst Partners; Scott Friend of Bain Capital; Douglas Hickey of Hummer Winblad Venture Partners and Jon Goldstein of Catamount Ventures.

About SignalDemand
SignalDemand's solutions help manufacturers in volatile markets make better pricing, trade-spend and promotion decisions, leading to dramatic improvement in their financial performance. Commodity food processors and branded consumer goods manufacturers use SignalDemand to optimize a wide range of pricing and promotion decisions while understanding the impact on supply costs and inventory. SignalDemand uses patent pending econometric models, optimization algorithms and activity based costing techniques. Customers include Cargill Meat Solutions, Ventura Foods, LLC, National Frozen Foods, and Rich Products Corporation. To learn more or to request information, visit www.signaldemand.com.

Contact: Bernard Gutierrez
415-356-0800