San Francisco, CA, September 10, 2007 – SignalDemand, a leading provider of Pricing and Demand Management solutions for commodity and food manufacturers today announced the successful deployment of SignalDemand PriceConsistency and PriceOptimization 2.0 for food processors at Ventura Foods, a branded and private label food processor.

SignalDemand provides patent-pending on-demand software solutions and advisory services that help manufacturers and food processors set optimal margins, prices and product mix, while aligning production capacity, to generate significant revenue and margin benefits. With the deployment of SignalDemand, Ventura has been able to adjust margins and prices to be more attuned with its customers’ preferences in value-added products.

“After deploying SignalDemand, we have increased insight into the demand and profitability for our products and are able to know exactly how pricing decisions impact our financial performance in every market,” said Rick Mazer, CEO and president of Ventura Foods. “As a result, we have improved company performance and increased consistency in our pricing decisions across all regions. We believe this visibility will help us better serve our customers.”

The SignalDemand application enables Ventura to make fair and uniform pricing decisions that benefit both the company and its customers. The application recommends optimal prices including ensuring the product volumes resulting from the pricing will use production capacity optimally.

“We are excited to work with Ventura Foods and are thrilled about the value the company has derived from the SignalDemand solution,” said Michael Neal, founder and CEO of SignalDemand. “Their results demonstrate the kind of dramatic financial performance improvements manufacturers and food processors can experience by applying science and optimization to pricing, product mix, and capacity decisions.”

About Ventura Foods, LLC
Ventura Foods was formed in 1996 from two predecessor companies, Wilsey Foods and Holsum Foods. The predecessor companies were almost a century ago supplying edible oil products that have evolved into a myriad of products including shortenings, dressings, margarine, sauces, and flavor bases. Ventura Foods has developed efficiencies and economies of scale that provide customers with products, services and programs that enhance and grow their sales. With thirteen plants located around the country, Ventura is committed to delivering high quality products at competitive prices. Additional information concerning Ventura Foods is available at www.venturafoods.com.

About SignalDemand
SignalDemand delivers on-demand software solutions that enable manufacturers and food processors to fine-tune demand and supply, leading to significant improvements in financial performance. Companies utilize SignalDemand solutions to optimize a wide range of pricing, promotion, and product mix decisions and to understand how these variables relate to profitability. SignalDemand uses patent-pending econometric models, optimization algorithms and activity-based costing techniques. Customers include Cargill Meat Solutions, National Frozen Foods, Rich Products, and Ventura Foods. To learn more or to request information, please visit www.signaldemand.com.

Contact: Curt Lockton
415-356-0800