San Francisco, CA, September 12, 2007– SignalDemand, the leader in margin optimization software for process manufacturers, and Hormel Foods, a multinational manufacturer and marketer of consumer-branded food and meat products, today announced that SignalDemand's software solution has been selected by Hormel Foods to enhance the company's pricing and demand management processes.

“We selected SignalDemand because of their unique platform and ability to improve pricing decisions while considering business constraints, such as supply and related costs,” said Gary Ray, president of protein business units, Hormel Foods. “We believe this will ultimately help us better serve our customers.”

“We are very excited to add such a well-respected company as Hormel Foods to our growing customer list.” said Michael Neal, founder and CEO of SignalDemand. “It is a great opportunity to help Hormel Foods improve performance by applying science and optimization to their pricing decisions.”

SignalDemand provides patent-pending on-demand solutions and advisory services that generate significant, quantifiable revenue and margin benefits by helping manufacturers set prices in spot, medium and long term contracts. This allows manufacturers to effectively manage supply and demand simultaneously.

About Hormel Foods
Hormel Foods Corporation, based in Austin, Minn., is a multinational manufacturer and marketer of consumer-branded food and meat products, many of which are among the best known and trusted in the food industry. The company leverages its extensive expertise, innovation and high competencies in pork and turkey processing and marketing to bring quality, value-added brands to the global marketplace. In each of the past eight years, Hormel Foods was named one of “The 400 Best Big Companies in America” by Forbes magazine. The company enjoys a strong reputation among consumers, retail grocers, foodservice and industrial customers for products highly regarded for quality, taste, nutrition, convenience and value. For more information, visit www.hormel.com.

About SignalDemand
SignalDemand delivers margin optimization software that enables process manufacturers to maximize profitability, even as costs and markets change around them. The company's applications rely on the latest econometric models, optimization algorithms and activity-based costing techniques. Customers include Cargill Meat Solutions, National Frozen Foods, Rich Products, and Ventura Foods. For more information, please visit www.signaldemand.com.

Contact: Curt Lockton
415-356-0800