San Francisco, CA, October 4, 2007 – SignalDemand, the leader in margin optimization software for process manufacturers, today announced the 3.0 release of its flagship Price and Response product.

SignalDemand Price and Response 3.0 enables process manufacturers to address a persistent problem: how to grow margin in the midst of escalating input costs and downward pricing pressure from customers. Built from the ground up as a secure SaaS (software-as-a-service) solution, Price and Response 3.0 uses sophisticated econometric modeling and algorithms to provide process manufacturers with new control over margin and increased visibility into how pricing on each SKU affects business profitability.

Price and Response 3.0 serves as an important touchstone throughout the pricing process across every market: short-, mid-, and long-term. From individuals responsible for determining prices to senior-level executives, Price and Response 3.0 provides a powerful new way to understand and gain insight into the margin potential inherent in existing and potential product portfolios.

"SignalDemand software steps into [pricing] scenarios to help maximize seller margins by delivering optimal prices to balance demand, supply, and competitive pressures," said John Hagerty, vice president and research fellow, AMR Research, in the AMR Research Alert, "SignalDemand: Managing Margin for Commodity Manufacturers." "Recommendations for product price and mix are projected for spot, weekly, monthly, or long-term contract purchases, which gives the seller much more confidence in price quotes and hedges their risk using better projected information."

The product’s rich information set is presented in a highly intuitive, easy-to-use interface that utilizes the latest web technology. By combining interactivity, ease of use and performance, Price and Response 3.0 delivers the tools organizations need to formulate new strategies for gaining margin as well as the ability to review and explain variance across past decisions.

"Cargill has been eagerly awaiting the latest SignalDemand Price and Response release, as the system is a critical application we use throughout the day for visibility and confidence in our pricing decisions," said Chris Jensen, vice president of fresh meat sales for Cargill Meat Solutions. "The software has helped us significantly reduce volatility in our highly dynamic business and has led to enhanced predictability for our company and our customers. The end result is greater confidence and credibility with our customers."

Armed with an understanding of how to accurately price products across markets and customers, companies are able to achieve significant margin gains. SignalDemand customers typically report increased profits of 2-4% of annual revenue as a result of implementing the software.

"Price and Response 3.0 demonstrates SignalDemand’s ongoing commitment to innovation in the field of margin optimization," said Mike Neal, CEO of SignalDemand. "The extremely positive response we’ve received from the market underlines a growing recognition that applying rigorous science to traditionally low-margin businesses can help organizations profit, even in the face of significant volatility and change."

About SignalDemand
SignalDemand delivers margin optimization software that enables process manufacturers to maximize profitability, even as costs and markets change around them. The company’s applications rely on the latest econometric models, optimization algorithms and activity-based costing techniques. Customers include Cargill, Hormel, National Frozen Foods, Rich Products, and Ventura Foods. For more information, please visit www.signaldemand.com.

Contact: Curt Lockton
415.356.0800 x584