San Francisco, CA, November 27, 2007 - SignalDemand today announced that Farmland Foods, a subsidiary of Smithfield Foods (NYSE: SFD), has selected the company’s Price and Response software to better manage the interaction between supply, demand, and costs.

Built using the latest optimization and econometric models, SignalDemand Price and Response enables process manufacturers to deliver accurate pricing to balance supply, demand, and costs. The application also offers increased visibility into the impact of each pricing decision.

As a secure SaaS (Software-as-a-Service) hosted solution, Price and Response delivers patent-pending optimization science on-demand via a web browser. The application can be tuned for both assembly and disassembly manufacturing environments (i.e. bill of materials vs. reverse bill of materials).

"We are excited to be chosen by such a well-respected company as Farmland Foods," said Mike Neal, CEO of SignalDemand. "The rapid adoption we've experienced with process manufacturers speaks to the value companies are realizing by implementing science-based technology to balance supply, demand, and costs."

About Farmland Foods
Farmland Foods, founded in 1959, is a subsidiary of Smithfield Foods, Inc., of Smithfield, Va. Farmland is headquartered in Kansas City, Mo., and has about 6,300 employees at its operations in Denison and Carroll, Iowa; Crete, Neb.; Monmouth, Ill.; Wichita, Kan.; New Riegel, Ohio; Salt Lake City, Utah.; and Springfield, Mass. Farmland processes fresh and frozen pork products for national retail and foodservice markets, with a strong concentration in the Midwest. Farmland serves an international commodity, foodservice and retail market in Asia, Central America and Eastern Europe.

About SignalDemand
SignalDemand delivers optimization software that enables process manufacturers to balance supply, demand, and costs—even as markets change around them. The company’s applications rely on the latest econometric models, optimization algorithms and activity-based costing techniques. Customers include Cargill, Farmland Foods, Hormel, National Frozen Foods, Rich Products, and Ventura Foods. For more information, please visit www.signaldemand.com.

Contact: Curt Lockton
415.356.0800 x584