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Seaboard Foods Selects SignalDemand Optimization Software

Leading Food Company Turns to Science to Ensure Value-Based Pricing

San Francisco, CA, December 17, 2007 - SignalDemand today announced that Seaboard Foods, a leading pork producer and top exporter, selected the company’s Price and Response software to help balance supply, demand, and costs in the face of shifting global market conditions.

SignalDemand Price and Response is science-driven optimization software that arms process manufacturers with value-based pricing as well as tools to understand how every pricing decision affects profitability. Manufacturers utilize Price and Response to: determine optimal prices in volatile markets; forecast input costs and their impact on future margins; establish optimal product mix for today and tomorrow; and forecast industry prices in the short-, mid-, and long-term.

Price and Response software incorporates patent-pending econometric models and algorithms that can be tuned for both BOM (Bill of Materials) and reverse BOM manufacturing environments like that of Seaboard Foods. The system was built from the ground up as a secure SaaS (Software-as-a-Service) solution.

"We are so pleased to have been selected by a food industry leader like Seaboard Foods,” said Mike Neal, CEO of SignalDemand. “The global nature of Seaboard Foods’ business and the volatility in the markets they serve have resulted in increasingly complex decisions around pricing and product mix. Our customers have found they can achieve significant business benefits by applying optimization science to complex pricing and product mix decisions."

About Seaboard Foods
Seaboard Foods, with headquarters in Shawnee Mission, Kan., is an integrated food company and a leading U.S. pork producer and a top exporter of pork to Japan and Mexico. Seaboard Foods employs more than 4,500 people in Oklahoma, Kansas, Colorado, Texas, Utah and Montana. Products sold internationally bear the Seaboard Farms® brand. In the United States, Seaboard Foods markets fresh products under the PrairieFresh® Premium Pork and PrairieFresh Prime™ brands, and processed meats under the Daily’s® Premium Meats brand. In addition to its food safety commitment, Seaboard Foods has been recognized for its aggressive research and development, and proactive environmental standards. For more information, log onto the company Web site at www.SeaboardFoods.com.

About SignalDemand
SignalDemand delivers optimization software that enables process manufacturers to balance supply, demand, and costs—even as markets change around them. The company’s applications rely on the latest econometric models, optimization algorithms and activity-based costing techniques. Customers include Cargill, Farmland Foods, Hormel, National Frozen Foods, Rich Products, and Ventura Foods. For more information, please visit www.signaldemand.com.

Contact: Curt Lockton
415.356.0800 x584

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