Farmland Foods Extends Agreement with SignalDemand for Predictive AnalyticsLeading food processor leverages SignalDemand to determine forward pricing strategy and optimal product mix
San Francisco, Calif. - January 10, 2011 - SignalDemand, the leader in predictive analytics and optimization for commodities based value chains, today announced that Farmland Foods, a division of Smithfield Foods Incorporated,has renewed its subscription to SignalDemand's predictive analytics software service for an additional three years. As a part of this commitment, Smithfield Foods has also extended the use of the SignalDemand solution into an additional division.
Farmland Foods, a leading US pork processor,has been a SignalDemand customer since 2007. Using SignalDemand's software as a service solution, Farmland Foods has institutionalized their pricing process, ensuring that they are able to better determine their forward pricing strategy and the optimal product mix.
"With SignalDemand, we have institutionalized our pricing process, enabling us to provide faster, more responsive pricing to our customers," said Chris Hodges, senior vice president at Farmland Foods. "SignalDemand provides us with the capabilities we need to evaluate product, timing and pricing alternatives for our customers, allowing us to better meet their needs."
"Farmland's decisions to renew its subscriptionwith SignalDemand is the best proof there is of the significant value created by applying predictive analytics to key decisions like price, mix, supply and purchasing," said Mike Neal, CEO and founder of SignalDemand. "We are delighted that Farmland has extended their relationship with the company."
SignalDemand provides predictive analytics and optimization for commodity based value chains. Through on-demand software and services, SignalDemand delivers real-time recommendations to help make complex price, mix, supply and purchasing decisions across products, customers, channels and suppliers. Using patented, comprehensive mathematical models to process thousands of variables, SignalDemand enables better day-to-day decision-making and increased profit margins.
About Farmland Foods
Farmland Foods, founded in 1959, is a subsidiary of Smithfield Foods, Inc., of Smithfield, Va. Farmland is headquartered in Kansas City, Mo., and has about 6,300 employees at its operations in Denison and Carroll, Iowa; Crete, Neb.; Monmouth, Ill.; Wichita, Kan.; New Riegel, Ohio; Salt Lake City, Utah.; and Springfield, Mass. Farmland processes fresh and frozen pork products for national retail and foodservice markets, with a strong concentration in the Midwest. Farmland serves an international commodity, foodservice and retail market in Asia, Central America and Eastern Europe.
Companies such as Michael Foods, Cargill, Teys Brothers, Sobeys, Sysco, ConAgra Mills, Kepak Group, Wal-Mart, BJs, Lopez Foods, Farmland Foods, Hormel, National Frozen Foods and Ventura Foods rely on SignalDemand for immediate and ongoing improvement of financial performance. SignalDemand's recognition includes being named a Rising Star in Deloitte's Technology Fast 50 for Silicon Valley. The company was also chosen as a "Cool Vendor" in the Gartner's "Cool Vendors in Manufacturing" Report and was the only on-demand pricing company recognized by JMP Securities' "Hot 100" list of private companies. For more information, please visit www.signaldemand.com.