Cargill Case Study:
Breaking New Ground and Transforming Pricing
into a Competitive Advantage.

Introduction >

The Need >

Solution

Results >

Solution

Cargill Meat Solutions implemented SignalDemand Price and Response software. Price and Response analyzed Cargill Meat Solutions historical pricing, USDA Market activity, sold positions, inventory and supply constraints and developed detailed pricing and demand elasticity models for each of the markets in which Cargill Meat Solutions sells its products: spot, mid-, and long-term. The system enables insight into the trade-offs between each channel, providing the team with the confidence and visibility to answer questions like, “Should I sign a long-term contract with a fast-food chain, or would I likely achieve a higher margin if I waited to sell the same product in the spot market?”

The engines within the Price and Response application are continuously updated to enable Cargill Meat Solutions’ sales organization to work in concert with SignalDemand’s software to make informed pricing decisions for every cut and every grade, everyday. Users are able to view system results—derived from advanced algorithms and demand modeling—but they have the flexibility to incorporate experience and relationships into final pricing decisions. Instead of reacting to markets, salespeople are now category managers—working together with customers to build the business for the right products at the right time.

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