Video: SignalDemand at National Frozen Foods

Interviewee: Dick Grader, CEO, National Frozen Foods
National Frozen Foods, a large private label vegetable packer, turned to SignalDemand software to optimize pricing and product mix decisions.

Synopsis: National Frozen Foods CEO, Dick Grader, describes how SignalDemand’s software has enabled the company to improve performance in the midst of market volatility.  He explains how the company uses SignalDemand output during customer negotiations as a means of differentiation in a commodity business.

• Experiences improved performance in the midst of market volatility
• Utilizes SignalDemand analysis to inform price discovery with customers
• Uses SignalDemand analysis as a means of differentiating themselves during customer negotiations.