Video: SignalDemand at Ventura Foods

Interviewee: Rick Mazer, President and CEO, Ventura Foods
Ventura Foods, a branded and private label food processor, implemented SignalDemand software to improve company performance by increasing consistency in pricing decisions across all regions.

Synopsis: Ventura Foods CEO, Rick Mazer, explains how SignalDemand’s software has allowed Ventura to address challenges related to managing and maintaining margins in a complex and volatile business environment. Rick refers to the importance of analytics at Ventura and discusses how well the SignalDemand team understood Ventura’s business.

• SignalDemand’s software enables Ventura to manage and maintain margins in an increasingly complex environment
• Insights from SignalDemand team allowed Ventura to address significant business challenges related to margins
• Selection of SignalDemand underscores importance of analytics in Ventura’s business