Video: SignalDemand at ConAgra Mills

Interviewee: Bill Stoufer, President, ConAgra Mills, the third largest miller in North America and a grain industry leader, relies on SignalDemand software to support better decision making, which has led to increased capacity utilization and profit.

Synopsis: ConAgra Mills' President, Bill Stoufer, describes ConAgra Mills' need to lead the market with new approaches and innovative ideas, a need which led ConAgra Mills to SignalDemand's margin optimization software. He details how SignalDemand's software as a service solution, has led to significant benefits including:

• 3-5% capacity utilization increases
• Margin increases
• Increased accuracy in making daily decisions

This video was produced as a part of IBM's Smarter Planet Leadership Series which, "celebrates the forward thinkers who embraced change and put innovation to work in their organizations, their industries, their world. They each formed a vision, built constituency and transformed the business model." Bill Stoufer and ConAgra Mills were selected for this series as a result of their work with SignalDemand and IBM. To learn more about IBM's Smarter Planet Leadership Series go to www.ibm.com/leadership

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Up-to-the-minute insights drive smarter selling decisions PDF 706kb